Goal Setting in the New Year

By: Brittany Teepe

If you’re fed up with the “hustle harder” mentality that dominates so much of the business world today, It Doesn’t Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson is the perfect antidote. Fried and Hansson, the co-founders of a project management and collaboration software called Basecamp, challenge the idea that you have to work like a machine to succeed. Instead, they argue for a calmer, more productive way to work – and show you how to make it happen. This book offers a refreshing new vision for work, one where balance and sanity aren’t just goals, but the foundation of sustainable success.

Why It Doesn’t Have to Be Crazy at Work Should Be Your Summer Read
Fried and Hansson have built a business culture that prioritizes clarity, focus, and realistic expectations. In It Doesn’t Have to Be Crazy at Work, they share insights on everything from cutting down on distractions to setting boundaries, all with a focus on creating a calmer, happier workplace. Here’s why it’s a must-read for any leader or manager looking to rethink their approach to work:

  1. The End of “Always-On” Culture
    Fried and Hansson tackle the “always-on” mentality, making a compelling argument for why leaders and employees need downtime to recharge and think deeply. Their philosophy is clear: more hours doesn’t mean more productivity. In fact, they believe the opposite – that true productivity comes from periods of focused, uninterrupted work. They encourage setting boundaries and resisting the pressure to be available 24/7, a move that can boost morale and prevent burnout.
  2. Meetings and Busywork: Cutting the Fat
    We’ve all been in those long, meandering meetings that feel like they’ll never end. Fried and Hansson argue that these are the productivity killers we should actively avoid. Instead of endless meetings, they advocate for more autonomy, clear communication, and only scheduling meetings when absolutely necessary. The book offers practical tips on avoiding busywork and focusing on meaningful tasks -giving managers the tools to streamline workflow and let their teams actually get things done.
  3. “Calm” as a Competitive Advantage
    In today’s fast-paced world, Fried and Hansson’s emphasis on a “calm company” might sound revolutionary. They argue that calm is actually a competitive advantage – employees who feel calm and in control of their work environment are more likely to make thoughtful, high-quality contributions. Fried and Hansson share strategies on how to keep things relaxed, including creating realistic project timelines, setting clear priorities, and valuing sustainable growth over constant expansion. This mindset can be a game-changer for leaders looking to create a more balanced workplace.
  4. Embrace the Power of Saying “No”
    One of the book’s most refreshing concepts is the unapologetic embrace of saying “no.” Fried and Hansson discuss how turning down certain projects, ideas, or requests can actually lead to more impactful work. In a world where we’re constantly pushed to say “yes,” they argue that saying “no” is a tool for focus and clarity. For managers, this is a valuable lesson: sometimes protecting your team’s time and energy means being selective about the projects and activities that you take on.
  5. Prioritize Quality Over Quantity
    Fried and Hansson believe that the best work comes from a sustainable, deliberate pace rather than rushing through tasks just to check them off a list. The authors emphasize creating a culture where quality matters over quantity and where employees are encouraged to take pride in their work. By slowing down, they argue, companies can produce more thoughtful, innovative, and lasting results. For leaders, this is an essential mindset shift that can lead to happier teams and higher-quality work.

Why This Book Matters for Leaders and Managers
It Doesn’t Have to Be Crazy at Work is packed with valuable lessons on redefining what a “productive” workplace looks like. Managers, in particular, can benefit from the book’s advice on setting realistic goals, eliminating distractions, and fostering a healthy, balanced environment where people can do their best work. The authors’ approach isn’t about working less – it’s about working smarter, making room for creativity, and valuing well-being and mental health alongside productivity.

At a time when burnout is on the rise, Fried and Hansson’s ideas are both timely and timeless. If you’re a manager looking to build a healthier, happier workplace or simply someone ready to escape the chaos, It Doesn’t Have to Be Crazy at Work offers a blueprint for building a culture of calm. By redefining what it means to be productive, this book challenges us to build a new kind of workplace, one where success doesn’t have to come at the cost of sanity.

So, if you’re ready to leave behind the ‘crazy’ (at least in the workplace) and explore a more grounded way forward, this book is your invitation.  It’s practical, it’s realistic, and it’s a reminder that there’s a better way to work – and live.

If you want to learn more about how we can add value to your workplace culture and discover additional leadership tips, email Brittany Teepe at bteepe@cciindy.com, or check out our website at cleindy.com.

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